PrixCar Transport Services and Semantia Pty Ltd breathe new life into the vehicle relocations industry with the PTXchange – Australia’s first vehicle transport affiliate program.
The Australian automotive industry has experienced major changes in recent years.
The closure of local manufacturing by Ford, Holden and Toyota has changed the landscape of vehicle transport in the country in ways that could not have been imagined less than five years ago.
Game-changing initiative reshapes the landscape for vehicle transport in Australia
PrixCar Transport decided to adapt to the changing conditions and, with the help of Semantia; a specialist software development and marketing automation specialist in Melbourne, found innovative ways to breath life into the industry.
“Like many other car carriers, we have been focused on driving efficiencies through our fleet”, said Patrick Kashani (National IT Manager at PrixCar). “With the help of Semantia, we have made many incremental improvements in how we use technology to deliver fast, efficient services to our market.”
Delivering new solutions and services is our biggest motivation and, at Semantia, we set out to quickly enlist the trust of our clients in order to help find ways to deliver innovation on their behalf.
Proven Track Record in Vehicle Transport Logistics
The range of service and solutions deployed at PrixCar has been significant and over the last five years, we have delivered on key initiatives including:
- Specialised Cartage Request systems customised for PrixCar’s trade customers that lets them place special transport requests directly into PrixCar’s core transport management systems.
- The development of a core, real-time quoting application (using our state of the art XCE – Excel Calculation Engine) that is available to PrixCar’s internal staff, customers and the general public online.
- An online vehicle transport booking system that allows self-service car transport scheduling and payments for both trade and retail customers.
With each of the projects, the team undertook a lean approach to delivery. This meant we were able to achieve significant operational cost reductions while at the same time increase our Client’s profitability in an amazingly short timeframe.
The Birth of PTXchange
In mid 2014, we were engaged by PrixCar to define a number of new business models and revenue streams.
The PTXchange was one of the models to have emerged from a month-long strategy development exercise.
Leveraging technology that had already been put in place, the team created a platform that allows any website owner to easily offer car transport quotes without a customer ever having to leave their site.
Furthermore, members of the PTXchange Affiliate Program can earn a commission for every booking made through the platform.
Industry Recognition for Vehicle Transport Innovation
Since the launch of the platform earlier in 2015, the interest and uptake in the PTXchange has been remarkable.
In May 2015, the PTXchange was nominated as a finalist in the Anthill SMART100 awards and, in September 2015, recognised amongst our peers in the transport industry with the “Application of Technology award at the AFIA.
In delivering the PTXchange to the marketplace, we’ve demonstrated that it is possible to successfully leverage technology to enable new entrants into a crowded marketplace.