Semantia successfully launches rebranded website for PrixCar Transport Services – Australian’s leading car transport company.
In late 2012, Australia’s leading car transport company PrixCar Transport (formerly Toll Auto) requested a rebuild and rebranding of their existing consumer-focused website.
The site retains its heavy alignment with PrixCar’s ideal customer profile and builds on the core underlying proprietary technology (built by Semantia).
Analytics for the website revealed a short period of 2 weeks where the website experienced an 19% drop in visitor volumes. Within 4 weeks website visitor volumes returned to their previous levels. After 6 weeks the numbers exceeded past records.
PrixCar Transport Website Performance In Summary
Since commencing work with PrixCar (as Toll Auto), the total number of visitors have increased by more than 100%.
There were more than 33,000 pages viewed with visitors spending an average of 2:19 minutes on the site. Our client’s site is ranking on the first page of Google for more than 750 search terms.
Combined with an enhanced online quoting system, integrated into PrixCar’s own rating engine, the website is converting (to sales/bookings) at the rate of more than 11%.
