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High-speed Growth Sparks Need for Marketing Automation at Charlie’s

  • 2 min read
Charlie's Fine Food Co marketing automation for 5 star customer experiences

Melbourne, Australia – Booming cookie maker, Charlie’s Fine Food Co invest in a marketing automation platform to create a ‘wow’ experience for customers.

The step up to a CRM with marketing automation was fuelled by strong sustained growth for the business. Together with a desire to further enhance their brand value with a 5-star concierge customer experience. Their platform of choice – Keap by Infusionsoft.

Keap marketing automation platform with sales CRM

Charlies Fine Food Co reached out to Conversion Leadership for help with Keap, after experiencing challenges with transitioning from an email marketing tool. “The differences in time-zone make it difficult to get the help and support we need during Australian business hours from Keap in the US,” says Jacky Magid, Business Owner at Charlie’s Fine Food Co.

The team at Conversion Leadership are proud to be the local Keap support provider for Charlie’s Fine Food Co. Providing phone and video live streaming support to teach team Charlie’s Fine Food Co how to use and troubleshoot problems using the Keap app for marketing automation.

Charlie's Fine Food Co enhances brand experience with Keap and support by Conversion Leadership

Director of Behavioural Design at Semantia, Ms Indra Chandon says, “The sales and marketing teams at Charlie’s Fine Food Co know exactly what the customer experience needs to feel like for customers. Our role is to give the team at Charlie’s the know-how to build campaigns for marketing automations so that their customers love the relationship they have with the brand.”

“Charlie’s Fine Food Co is an inspirational Australian business, we are excited and honoured to be playing a small part in that story,” says Ms Chandon.