The Interactive Advertising Bureau (IAB) have just released ‘Metaverse for Brands’, a guide to marketing in the Metaverse.
‘Metaverse for Brands’ is a 39 page guide that provides easy to understand explanations and case studies. Each case study outlines the Metaverse campaign that was run, and how outcomes from the campaign were linked back to business metrics.
There are no clear technology layer leaders in the Metaverse space yet. Developers in this space encourage being flexible and open to experimenting on multiple platforms until the technology layers are better established.