As more individuals and entities strive to generate income through Ad revenue, the use of generative AIs to automate content publishing is driving a massive wave (and the spread) of ‘false content’ and misinformation.
Governments around the world continue to monitor political elections for ‘interference’ by disinformation and misinformation. While healthcare agencies battle rampant misinformation about biology and wellness on social platforms. Today’s online world is being flooded with ‘false content’.
Fortunately, the human drivers that fuel the spread of false narratives, and how these ‘bad actors’ use manipulation and AI to influence others is being heavily scrutinised by academic, government and commercial groups. In an effort to find ways to eradicate, filter and label misinformation and disinformation.
Listen in to The Audience of Misinformation – with Sarah Brandt by The Audiences Podcast. To find out what is being discovered about the use and spread of misinformation – to protect yourself and your brand.